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How Much More Would you Pay for a Sustainable T-shirt?

A European survey has unveiled the sustainable shopping habits and opinions of consumers, demonstrating that much more awareness is needed surrounding the issues of fast fashion.

Theme

Type of Resource

Source

Vogue Business

Age Group

Fashion sale
Fashion sale
  • For Educators
  • For Everyone
  • For Students

How Much More Would you Pay for a Sustainable T-shirt?

Theme

Type of Resource

Source

Vogue Business

Age Group

About this resource

This article outlines which countries and ages groups are prepared to spend more on a sustainable t-shirt. Whilst most consumers are pro-sustainable fashion, there are limitations as to how much more they will spend. Consequently, there is a need for brands to educate the public on why it is important to spend more for the sake of people and planet.

Why we recommend this resource

This article importantly sheds light on consumer attitudes, highlighting the responsibility of brands to raise standards, and for consumers to understand what sustainable clothing costs and why it should be prioritised.

Goals met by this resource

Goal 8: Decent Work and Economic Growth
Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.
Goal 12: Responsible Consumption and Production
Ensure sustainable consumption and production patterns.
Goal 13: Climate Action
Take urgent action to combat climate change and its impacts.

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