• For Businesses
  • For Educators
  • For Everyone
  • For Students

‘EAST’ – A behavioural change framework

Use of behavioural science for designing and drafting climate and social action campaigns.

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pexels-kaboompics-com-6229
  • For Businesses
  • For Educators
  • For Everyone
  • For Students

‘EAST’ – A behavioural change framework

Theme

Type of Resource

Source

Conversion Uplift

Age Group

About this resource

This resource teaches us about using behavioural insights as a policy tool along with the risks and limitations of nudging techniques. The scientific approach is especially relevant to marketing for social and environmental impact as, without behavioural change, marketing is just noise.

It also explains how businesses can use design interventions without any behavioural science expertise, with the help of this simple and practical framework.

Why we recommend this resource

This article is an invaluable resource for educators, students and anyone working in research and marketing. It outlines a tried and tested behaviour change framework – ‘EAST’, developed by the UK governments’ Behavioural Insights Team (BIT). The framework is easy-to-use, effective and has proven to be incredibly useful in designing numerous interventions.

Goals met by this resource

Goal 4: Quality Education
Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
Goal 9: Industry, Innovation and Infrastructure
Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation.
Goal 12: Responsible Consumption and Production
Ensure sustainable consumption and production patterns.
Goal 16: Peace, Justice and Strong Institutions
Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels.
Goal 17: Partnerships for the Goals
Strengthen the means of implementation and revitalise the global partnership for sustainable development.

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