- For Businesses
- For Educators
- For Students
‘EAST’ – A behavioural change framework
Use of behavioural science for designing and drafting climate and social action campaigns.
Theme
Type of Resource
Article
Age Group
14-16, 16+
Source
Conversion Uplift
- For Businesses
- For Educators
- For Students
‘EAST’ – A behavioural change framework
Theme
Type of Resource
Article
Age Group
14-16, 16+
Source
Conversion Uplift
About this resource
This resource teaches us about using behavioural insights as a policy tool along with the risks and limitations of nudging techniques. The scientific approach is especially relevant to marketing for social and environmental impact as, without behavioural change, marketing is just noise.
It also explains how businesses can use design interventions without any behavioural science expertise, with the help of this simple and practical framework.
Why we recommend this resource
This article is an invaluable resource for educators, students and anyone working in research and marketing. It outlines a tried and tested behaviour change framework – ‘EAST’, developed by the UK governments’ Behavioural Insights Team (BIT). The framework is easy-to-use, effective and has proven to be incredibly useful in designing numerous interventions.
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